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By Ed 'Hack' Wheely
Posted on October 20, 1999 9:13 am, in News Byproducts

New York (NBp) - Cooking, garden, wedding, etc. mogul Martha Stewart took her Martha Stewart Omnimedia company public yesterday, and saw the price of her stock nearly double. NBp tried to catch up with Stewart to find out what the company will do with its new pile of cash. Instead, we spoke with Doris Maven, a clerk in the Shipping Department. Here is what we found stacked up and ready to go from Shipping.

  • A new book, The Martha Stewart Guide to Cooking for Investment Bankers. The book includes decorating tips such as using uncut sheets of $100 bills for a tablecloth or placemats. Stewart recommends wines that will help loosen the bankers up and a steak that is definitely not for dieters, but will be the best thing they've tasted in months. For dessert, a cake decorated with a graph showing the increase in traffic to your website.
  • Flyers advertising a new website, marthasmoney.com, which will be used to tell everyone how much Stewart is now worth in pleasant, easy-to-understand ways that are accessible to everyone. If Bill Gates can have such a page, why can't she?
  • Martha Stewart Omnimedia has been looking to expand in new directions, such as music. MSO believes that there is a market for music for older women and that those women want music similar to what teenage girls want. So, MSO will be releasing a new album called Martha Stewart's Backstreet Boys, after the recent break up of Backstreet N'98 Sync. The first single is Martha Stewart's Cookin' Up Love.

Finally, since Stewart's TV show, two magazines, newspaper column, radio show and books have been leaving her with too much free time, she is launching The Night Show with Martha Stewart. In this new late night show, Stewart will make fun of the ways celebrities cook and decorate their homes.

 

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